PDF Download Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius
If you still require a lot more books Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius as referrals, visiting search the title as well as motif in this website is readily available. You will discover even more whole lots books Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius in different self-controls. You can likewise when feasible to review the book that is already downloaded. Open it and also conserve Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius in your disk or gizmo. It will certainly relieve you any place you need guide soft data to read. This Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius soft data to check out can be recommendation for everybody to boost the skill and also ability.
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius
PDF Download Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius
Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius When composing can transform your life, when writing can improve you by providing much cash, why do not you try it? Are you still quite confused of where getting the ideas? Do you still have no concept with just what you are going to write? Currently, you will certainly need reading Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius A good author is a great viewers at once. You could specify just how you create relying on what books to check out. This Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius could help you to solve the issue. It can be one of the right sources to develop your creating ability.
As we mentioned before, the technology helps us to constantly recognize that life will be constantly much easier. Reviewing publication Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius habit is additionally among the advantages to obtain today. Why? Modern technology could be used to give the e-book Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius in only soft file system that could be opened up every single time you desire and anywhere you require without bringing this Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius prints in your hand.
Those are a few of the perks to take when getting this Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius by on the internet. However, just how is the method to obtain the soft file? It's very right for you to visit this web page since you can get the link page to download guide Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius Merely click the web link provided in this short article and also goes downloading. It will certainly not take significantly time to obtain this e-book Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius, like when you have to opt for book shop.
This is also among the factors by getting the soft data of this Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius by online. You could not need more times to invest to see guide establishment and also hunt for them. Often, you likewise do not find the book Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius that you are hunting for. It will certainly waste the time. Yet below, when you visit this web page, it will be so simple to obtain and also download guide Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius It will not take often times as we specify in the past. You can do it while doing another thing in your home or perhaps in your workplace. So simple! So, are you question? Merely exercise exactly what we provide right here as well as review Harry Potter: The Story Of A Global Business Phenomenon, By S. Gunelius just what you like to review!
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
- Sales Rank: #1652485 in Books
- Published on: 2008-06-15
- Released on: 2008-08-19
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 7.00" l, 1.07 pounds
- Binding: Hardcover
- 194 pages
Review
'Gunelius' book demystifies the success of the Harry Potter series. While others have called the phenomenon 'magical,' this book proves that it was really the result of a carefully crafted strategy a strategy that any business can replicate and profit from. Unless you'd rather not be the Harry Potter of your industry read and learn!' - Drew McLellan, author of 'The Marketing Minute' blog and Top Dog at McLellan Marketing Group
'Susan Gunelius recounts in rich detail the real life story behind the marketing and branding of a story book phenomenon. She takes us through the triumphant diffusion of a glorious product using emotional communication through word of mouth, the internet, advertising, merchandising and other viral branding strategies. I specially liked the many mini-case studies, using a wealth of information on various branding campaigns, dispersed throughout the book. This book is a must for anyone interested in the marketing of imaginative products. It makes the crucial point that consistency and differentiation account for marketing success.' - Arjun Chaudhuri, Thomas R. Fitzgerald, S.J. Professor of Marketing, Charles F. Dolan School of Business, Fairfield University, Connecticut, USA
'A comprehensive look at the marketing around the Harry Potter franchise and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.' - John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated
'Through its factual and analytical approach to marketing and branding, scattered with original Harry Potter facts and quirky references to the wizarding world, the book strikes the right balance to appeal to all.' - Sarah Sandersen, Edge
'It had to happen. Harry Potter as a concept is now officially subject to academic review and author Susan Gunelius has done it proud in Harry Potter: The Story of a Global Business Phenomenon. This is an erudite marketing text, using Harry Potter as a vehicle for learning.' - Julie Hyde, Professional Manager
'You'll be sure to learn more about how to position your own services and how to guide you own products through the marketplace by learning from this extraordinary example.' - www.asuccessfulwoman.com
'In The Story of a Global Business Phenomenon, Susan Gunelius tells us about everything we need to know from the price wars, to the merchandising, the word-of-mouth to the social networking. And she does it in a way that makes it clear that the compelling story of Harry Potter's life and times was just part of an equally compelling branding story.' - Allen P Adamson, author of BrandDigital and BrandSimple
About the Author
SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including Entrepeneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at www.WomenOnBusiness.com and her company blog at www.keysplashcreative.com/category/blog.
Most helpful customer reviews
0 of 0 people found the following review helpful.
OK, but structure could be much tighter
By WhattheDickens!
First, I like the book and it's a good addition to the HP knowledge base.
But, boy or boy is it repetitious. I'm sure it could have been reduced by around 60 pages and not suffered the loss. If I read a single time that "Harry Potter was successful because it was 'a good book'", I think I could have thrown the book into the shredder.
It does seem an awkwardly structured book, so that you find yourself reading basically the same information just presented from a different angle of the overall theme.
Then there are the really irritating obvious examples:
'Amazon held an online contest to find the "Harryest" town in America' (p77)
'Amazon held a contest to find the "Harryest" town in the United States' (p102)
and even worse, on opposite pages!
'...a bold strategy for Amazon who chose not to generate revenue directly from Harry Potter book sales (p76)
'Amazon...chose to forego generating a large profit (if any) on Harry Potter...' (p76)
Repetition is a well-tried learning tool, but honestly, key ideas were repeated so often in so many different context that I found it actually very confusing and caused massive deja-vu-itis...
0 of 0 people found the following review helpful.
The Concept of Brand
By Barbara McDowell Whitt
From J.K. Rowling's clear concept for her Harry Potter series to her eventual sales figures, the success of her UK publisher Bloomsbury and US publisher Scholastic in producing, promoting and marketing the books combined with Warner Bros' corresponding movies, the concept of brand is the biggest phenomenon underlying the most outstanding publishing story in the world to date. Susan Gunelius has done a superior job telling the story.
0 of 0 people found the following review helpful.
Why "pottermainia"
By bro
Absolutely, very well thought out and detailed book concerning why "pottermainia" happened. Good product, emotional involvement, WOM and online buzz marketing, tease/ perceptual marketing and both brand consistency and restraint.
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius PDF
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius EPub
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius Doc
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius iBooks
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius rtf
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius Mobipocket
Harry Potter: The Story of a Global Business Phenomenon, by S. Gunelius Kindle
Tidak ada komentar:
Posting Komentar