Download Ebook The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter
Sometimes, reading The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter is really boring as well as it will take long time beginning with obtaining the book as well as start reading. Nevertheless, in contemporary period, you could take the creating modern technology by making use of the internet. By internet, you could visit this web page and also begin to search for guide The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter that is required. Wondering this The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter is the one that you need, you can opt for downloading and install. Have you comprehended how to get it?
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter
Download Ebook The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter
Schedule The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter is one of the valuable well worth that will certainly make you constantly rich. It will not suggest as abundant as the cash provide you. When some people have lack to encounter the life, people with several publications often will be smarter in doing the life. Why must be publication The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter It is in fact not meant that publication The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter will certainly provide you power to get to every little thing. Guide is to check out and also exactly what we meant is guide that is reviewed. You could also see exactly how guide qualifies The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter as well as numbers of book collections are offering right here.
However below, we will reveal you amazing thing to be able constantly read the book The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter anywhere as well as whenever you occur as well as time. Guide The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter by just can assist you to understand having guide to review whenever. It will not obligate you to consistently bring the thick book any place you go. You could merely keep them on the gadget or on soft file in your computer system to consistently review the enclosure during that time.
Yeah, spending time to read guide The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter by on the internet can additionally give you positive session. It will ease to interact in whatever problem. In this manner could be more interesting to do and less complicated to read. Now, to obtain this The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter, you could download and install in the web link that we provide. It will certainly aid you to obtain very easy method to download and install guide The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter.
Guides The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter, from easy to complex one will certainly be a quite valuable works that you can require to alter your life. It will not provide you unfavorable declaration unless you don't obtain the meaning. This is surely to do in reading an e-book to get over the definition. Generally, this book qualified The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter is reviewed due to the fact that you actually like this kind of book. So, you can get simpler to recognize the impression and also significance. Again to consistently keep in mind is by reading this e-book The Art Of The Pitch: Persuasion And Presentation Skills That Win Business, By P. Coughter, you could satisfy hat your curiosity begin by completing this reading e-book.
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
- Sales Rank: #61781 in Books
- Published on: 2012-01-03
- Released on: 2012-01-03
- Original language: English
- Number of items: 1
- Dimensions: 9.46" h x .92" w x 6.44" l, .93 pounds
- Binding: Hardcover
- 240 pages
Review
Praise for Peter's Seminar Presentation Skills Workshops:
'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R
'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt
'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency
About the Author
Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.
Most helpful customer reviews
17 of 17 people found the following review helpful.
How to give a gripping presentation
By John Gibbs
Great presenters realize that people make decisions emotionally; they will rationalize decisions based on all the facts and figures, using the objective to help them justify the decisions they made subjectively, according to Peter Coughter in this book. It is critical to make the audience feel that what you are suggesting is the best thing for them.
According to the author, the elements of an effective presentation include:
* It's a conversation, only you're doing most of the talking.
* Be yourself: what audiences want is authenticity.
* Tell stories: we all love stories that grab our attention and hold it all the way to the end.
* Know your stuff: don't memorize the presentation, but know the underlying ideas thoroughly.
* Relax and be personable: it's the audience that really counts, so don't worry about yourself.
* Teamwork counts: in great presentations, teams present as if they really like one another.
* Make it personal: a level of intimacy builds credibility and makes a connection.
The book is written from the perspective of an advertising agency executive, but the principles described are applicable to the marketing of any professional services, or more broadly to any form of public speaking or private presentation. In accordance with his own advice, the author provides numerous engaging stories of business won through persuasive presentations, and the book includes brief insights from a number of experienced presenters.
Many of the key points are reinforced by being repeated several times in the book. There is detailed advice on how to organize a presentation, how to use PowerPoint-type slides if they are suitable for your type of presentation, the importance of extensive rehearsal, and the effective use of silence, volume, pitch, tone of voice, facial expressions and other forms of "punctuation". Anyone who wants to become a better presenter is likely to find some useful tips in this book.
16 of 18 people found the following review helpful.
Not Quite as Profound as Advertised, Mildly Useful
By Matt G
I can narrow down the perfect market for this book really easily: you are working for an agency that relies on presentations to win business and you have a trip coming up that gives you some downtime to read a book on the plane. Or, maybe your a student in some type of PR or creative field and you like reading during lunch, or before you go to bed. This won't really change your life.
This book has some useful anecdotes, but boy, there is a bad signal to noise ratio unless you are very casually reading this and have time on your hands (and no other books awaiting your attention!). The description does imply this is from an ad agencies point of view, but it also says that the book is applicable to selling anything- I am not sure it can go that far. I found some good pointers in here, but they could have been summed up a lot quicker. The stories are applicable to an ad agency, but don't speak to elevator pitches, entrepreneurs at trade shows, or any type of off-the-cuff selling that is more typical in the real world.
Finally, I found it particularly tacky that I read the same line in the front of the book as I did in sections following it. It was like the introduction was a copy and paste job from the other sections! If you give a lot of powerpoint presentations, give it a whirl, otherwise just go read Dale Carnegie again and again and again.
5 of 6 people found the following review helpful.
Definitive How-To Presentations Guide
By Debbie Girard
As a speechwriter and presentation developer for many years, I didn't think I needed any help for improving what I wrote. Boy, was I wrong. Mr. Coughter does an outstanding job offering some valuable tips and suggestions for delivery a stellar presentation. I get it now.
I was humbled. I realized that though I may know the basics and can put together a pretty decent presentation, throughout this book, one message came through loud and clear: simplicity in both your message and slides. It was extremely helpful that he illustrated his points by using real life examples. Great examples, by the way. This is invaluable reference book; one that you will want right to keep next to your computer.
I highly recommend this book for both the veteran speechwriter, as well as individuals looking to develop their first presentation, and for everyone else in between. Just go and read it!
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter PDF
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter EPub
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter Doc
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter iBooks
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter rtf
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter Mobipocket
The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter Kindle
Tidak ada komentar:
Posting Komentar